Director of Marketing and Promotions, Missouri State University Outreach

Computer Skills:

• Proficient using both Macintosh and IBM computers.
• Abobe Creative Suites including InDesign, Photoshop, Illustrator, Dreamweaver, and Adobe XD.
• OpenText (web site management)
• WordPress

Art Direction and Management:

• Interviewed, hired, trained and supervise one full-time graphic designer, a part-time designer and a graduate assistant.
• Wrote and maintained a 80+ page operations manual outlining departmental policies and procedures used by departmental staff.
• Completed and implemented five year strategic planning for the Outreach Marketing and Promotions department.
• Manages an annual departmental operating budget of $100,000+.

Graphic Designer:

• Meets our client’s marketing objectives on time, on target and within budget.
• Formulates and implements yearly advertising campaigns in excess of $40,000.
• Has worked closely with an integrated marketing specialist, performing market research, to assess the needs of our students and to deliver the most effective message within our advertising initiatives.
• Utilizes Google Analytics for measuring effectiveness of advertising initiatives.
• Supports Missouri State Outreach and the Office of the Provost by providing a wide range of creative recruitment materials.
• Writes and produces ads, television and radio commercials for the satellite offices, as well as the Evening College Plus program and other Outreach units as needed.
• Engages in email marketing and makes social media posts.
• Works collaboratively with University offices including University Publications, Web and New Media, Admissions, Alumni Association, and University Communications office as needed to meet our specific marketing objectives.
• Possesses strong project management skills coordinating production schedules with staff, photographers, etc.
• Performs pre-press and press proofs of printed materials to insure quality expectations are met.
• Prepares printing specifications to elicit bids from printers/publishers.
• Versed in postal regulations governing nonprofit, bulk mailing.

Web Designer:

• Maintain websites for Missouri State Outreach in excess of 570 pages. Websites examples may be viewed at:
  • Outreach.MissouriState.edu
  • DualCredit.MissouriState.edu
  • Noncredit.MissouriState.edu
  • Online.MissouriState.edu
• Designed and built (but do not currently maintain) numerous university sites including:
  • Summer School
  • Jordan Valley Innovation Center (original on WayBack Machine)
  • Missouri State University China Programs
  • The Community and Social Issues Institute
  • Center for Continuing and Professional Education
  • Extended Campus
• Works closely with web developer in applying Javascript and using PHP within sites.
• Has completed online banner ads.
• Builds websites in Dreamweaver, WordPress and in Web Press, Missouri State’s content management software.

Social Media Marketer:

• Cyclically conducts a minimum of six Facebook campaigns annually. Provides Google Adwords, Instagram and Linkedin advertising as needed.
• Utilizes assessment tools such as Google Analytics and Facebook Insights.
• Have used free Supermetrics reporting templates. 
• Manages/oversees 13 university Facebook pages, 1 Instagram account, 2 Twitter accounts, and 1 LinkedIn account. 

Content Writer:

• Writes content for the Web, social media ads, television and radio commercials for the satellite offices, as well as the Evening College Plus program and other Outreach units as needed.
• Follows AP Style.

Email marketer:

• Has performed email marketing using Fire Engine Red software since 2013 generating 470+ emails.

Photographer:

• Utilizes a Canon T7i taking photos for Missouri State. Photos generally  used within social media campaigns and for the web. Greatest number of photos taken within classrooms at our satellite locations.
• Experienced at tonal adjustment, retouching and manipulation of photos using Adobe Photoshop.
• A nature and car enthusiast/photographer. Follow me on Instagram.